Thursday May 17, 2012
BY SETO KIT YAN
A sneak peek at Astro’s upcoming Chinese content.
CHINESE content on Astro has become increasingly inspired with constant changes to suit subscribers’ tastes.
Star2 met up with Astro vice president of Chinese Customer Business Choo Chi Han and Astro senior assistant vice president of Chinese Customer Business Chiu Keng Guan recently to get a sneak peek of upcoming projects.
It appears that the new line-up of shows are designed to appeal to all ages. First up is a reality-type show targetting children and their parents that will be aired on Xiao Tai Yang (Astro Ch 325).
Choo offered: “The brand new kids talent show XTY Kids Talent Show 2012 is specially produced for children ages four to 10. It’s really about kids’ stuff, unlike previous shows where kids would behave like adults. The show is open to all Malaysians. Since it’s a Chinese programme, participants must be able to speak Mandarin.
“We try to make Xiao Tai Yang as educational as possible. Auditions will be announced as soon as we are ready for it.”
What talents are required for the talent show – singing, dancing, telling stories or playing instruments?
“We are looking for all of that as the programme will showcase all sorts of skills,” added Chiu, who is director of top-grossing Malaysian Chinese lunar new year films like Tiger Woohoo (2010) and Great Day (2011).
Recently, a new documentary series, Traditional Trades, was launched on AEC (Astro Ch 301). “It tells of traditional trades going extinct and gives an insight into local lifestyles,” Choo explained.
According to him, one of their most exciting programmes yet is a travelogue titled Europe 360. “It’s a new concept travel show involving interaction on the Internet. Viewers can participate in the shooting of the show right from the start,” said Choo.
“We started filming Europe 360 this month and hope to go on air in August. Using new technology, we can shoot 360° so viewers can choose the angle from which they want to watch the show.
“Also, we’re using High Definition so the show will air on Zhi Zun (Astro Ch 310) and Wah Lai Toi (Astro Ch 311).
“We’ll have our own website, with our own apps, so viewers can follow us from day one and get updates with videos and pictures. We’ll also open our itinerary to voting, such as where our host will be having lunch and what she’ll be eating.”
The host is Lenna Lim, the winner of 2011 Miss Astro Chinese International Pageant. The Fala Chen lookalike is also making her movie debut in New Village 1949, currently in production.
Hua Hee Dai (Astro Ch 333) is also producing season six of Hua Hee Makan with a new concept as well as season four of Hokkien serial Hua Hee Everyday which is projected to air in September or October.
The current season of Hua Hee Makan is hosted by Phoebe Yap and airs every Sunday at 9pm followed by Hua Hee Everyday starring Freddie Ng, Vicky Tan, Julie Chew and Ooi Sooi Hak at 9.30pm.